AI Overviews Are Eating the Click. What SMB Teams Should Measure Instead.
If AI summaries reduce click-through rate, the answer is not panic. It is a tighter measurement model that follows influence all the way to pipeline.
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Search is fragmenting. The playbook has to catch up.
Tactical writing on SEO, GEO, AI answer visibility, local discovery, and the paid surfaces that are still underpriced.
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