Insights

Search is fragmenting. The playbook has to catch up.

Tactical writing on SEO, GEO, AI answer visibility, local discovery, and the paid surfaces that are still underpriced.

March 11, 2026 4 min read

Local SEO After ChatGPT: How Service Businesses Stay Visible When Buyers Ask AI First

Local discovery no longer starts and ends in Maps. Buyers ask AI tools for recommendations, then verify them across Google, reviews, and your site.

Talk to First Mention

February 27, 2026 4 min read

Testing ChatGPT Ads Before the Market Crowds In

New paid surfaces rarely stay inefficient for long. Teams that test early build message data, audience intuition, and operating leverage before everyone else arrives.

Paid ChatGPT Analytics